What is Ethical Swimwear? Why it's a Crucial Trend in the Bikini Market
Ethical swimwear is a term used more and more frequently in the bikini world as demand continues to grow. But what is an ethical bikini? The term ...
Read moreSustainable swimwear
Ethical Swimwear for women who love the ocean.
What makes us unique?
We make it easy for you to make a difference by removing one pound of trash from the ocean for every bikini purchased and using fabric made with regenerated nylon from recycled plastics.
Featured collection
Summer 21'
"LOVE IT!!!!"
I got this bikini for a trip coming up and absolutely love it! The quality is great, the sizing is spot on, super soft material, and very flattering on! I love that you can wear it a few different way as well! Also it was delivered very quickly! I’m definitely get more swim tops in the future!
-Cyndi
"Love"
I absolutely love this style top! Its really well cut. I’m bigger busted but smaller around the back, and this top covered everything and stayed in place while swimming, it’s great that it can be pulled tighter at the front to cover more if needed as well.
One of my friends borrowed it as she didn’t have a swimming top that fit her and she loved the fit and coverage as well!
-Amelia
"So comfortable"
This one piece is amazing! The fabric is so comfortable and it’s great because it is two suits in one, making it totally worth the purchase! It also looks cute worn with just shorts over the top, which I love!
-Elise
"These bikini bottoms couldn't be any better! "
They fit perfectly and are really just absolutely beautiful!!! I'm so looking forward to the next time I go swimming and can show off my new gorgeous bikini! ;)
Thank you so much!
-Leah F.
"Really comfortable"
I wear this kini nearly every water adventure I go on: surfing, water fall hiking and morning beach puppy runs. It stays on and is sooo dang cute, I’ve received a ton of complements about the color and the fit. I highly recommend.
-Ana
"Love this top!"
This top is perfect for a lot of activity! I wear it every week for toddler and me swim lessons, because I feel good in it and can focus on my daughter (rather than coverage or keeping it on straight). Even though I wear the top in chlorine every week, it doesn’t show any signs of wear and tear. Love it!
-Alyssa
Spread the love
Free bikini for beach cleanups
Host a beach or waterway cleanup and we'll give you $99 of in store credit as our thank you for showing the ocean some TLC.
Recycled Plastic Swimwear
We are a sustainable swimwear company who creates buttery soft pieces made with regenerated nylon from recycled plastics. Our desire to advocate on behalf of the ocean has led us to commit to removing one pound of trash from the ocean for every bikini purchased. Our dream is to use Pure Bliss to help spread awareness of plastic pollution in the ocean with the goal of inspiring others to make small changes to help Mother Earth. We could not be more excited to have you on this journey with us! Thank you for your interest and support.
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