Ethical Swimwear for women who love the ocean.

What makes us unique?

We make it easy for you to make a difference by removing one pound of trash from the ocean for every bikini purchased and using fabric made with regenerated nylon from recycled plastics.

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Free bikini for beach cleanups

Host a beach or waterway cleanup and we'll give you $99 of in store credit as our thank you for showing the ocean some TLC.

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Recycled Plastic Swimwear

We are a sustainable swimwear company who creates buttery soft pieces made with regenerated nylon from recycled plastics.  Our desire to advocate on behalf of the ocean has led us to commit to removing one pound of trash from the ocean for every bikini purchased.  Our dream is to use Pure Bliss to help spread awareness of plastic pollution in the ocean with the goal of inspiring others to make small changes to help Mother Earth.  We could not be more excited to have you on this journey with us!  Thank you for your interest and support.

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